The latest in the world of 360-degree music videos comes to us from Fort Minor – the solo project created by Linkin Park co-founder Mike Shinoda. With nearly a decade passing since his last Fort Minor release, Shinoda’s new single “Welcome” and its accompanying VR music video come as a pleasant surprise to fans and virtual reality enthusiasts alike.
Filmed in Venice, CA and produced by The Uprising Creative, the video immerses viewers into the Venice Beach community alongside Shinoda as he mingles with locals, performs on a variety of instruments and paints a large canvas art installation.
According to Shinoda, “Welcome” is a song meant to offer a sense of connection and community to the outsiders and underdogs. Shinoda and director Jeff Nicholas teamed up to create an experience that drew people in and created this connection with VR presenting itself as a powerful medium for doing so:
“Being able to explore how we can create empathy and a sense of community within this space, especially in relation to this song, was really inspiring.” – Director Jeff Nicholas
The video itself takes advantage of the 360 video format by presenting engaging visuals at multiple angles. Whether the viewer is panning around within a crowd, exploring the environment as Shinoda performs or admiring the art installation, there is something for the audience to enjoy at every angle.
As artists and the film community continue to explore the best way to take advantage of VR’s potential, “Welcome” stands as a prime example of the way in which 360 video can be used to tell engaging, multi-faceted stories.
For more information about Fort Minor and the “Welcome” VR experience visit www.FortMinor.com.