During our two years in operation our team has had the opportunity to take on some great projects and to see our customers do the same. Below is a collection of some of our favorite in-house work and customer success stories:
TIME Magazine’s “Deep Dive“
During the summer of 2014 360Heros collaborated with TIME Magazine for their first-ever 360 video project. The goal: To offer people an immersive look at Mission 31, Fabien Cousteau’s underwater research facility in the Florida Keys. Being the only aquatic research facility of its kind and given Cousteau’s accomplishments as an oceanographer, this was a fantastic opportunity for underwater 360 video gear to tell an amazing story.
Technology: This 360 video experience was filmed by TIME’s Senior Editor Jonathan Woods and the Mission 31 divers using our first generation Scuba Gear, the H3SCUBAH6. Woods and the Mission 31 team were trained remotely to operate the gear and capture the 360 content. This content was then post-processed by our team and presented using 360Heros interactive 360 video player and hosting technology.
Result: An interactive 360 degree tour of Cousteau’s latest research facility that serves as an innovative, one of a kind piece of narrative journalism.
Beck “Hello, Again” 360
In 2013, 360Heros collaborated with @RadicalMedia, Hudson Rouge and Director Chris Milk to produce Beck’s “Hello, Again”– an interactive 360 audiovisual experience sponsored by Lincoln that was unlike anything previously attempted. The goal: to integrate 360 video and binaural 360 sound to present Beck’s re-imagining of David Bowie’s “Sound and Vision“.
Technology: In terms of filming, the panoramic video elements were captured with multiple 360H6 models and multiple first generation H3Pro6 Plug-N-Play Holders. As for the audio, a specialized Binaural Microphone created by 3Dio was used to record sound from every direction.
Result: The end product was an interactive panoramic video and accompanying stereoscopic sound that allowed viewers (and listeners) to take control and dictate the angle at which they viewed the performance. Featured by WIRED, The Verge and Fast Company, the project won 7 Webby Awards and stands as a pioneering endeavor for interactive media into the music industry.
VISA 360Cam App
In an effort to share the 2014 Winter Olympics in Sochi from the perspective of the athletes, VISA sought to utilize 360 video technology to achieve a new perspective. The goal: to record athletes as they train for the Olympic games and to deliver this experience to a global audience.
Technology: The athletes were mounted with various models of 360Heros gear including the 360H6, H3Pro6N helmet mount and the H3Pro6. The content was then stitched and presented utilizing 360Heros mobile 360 video player technology.
Result: The final product was the VISA 360Cam App, an application that functions with a mobile device’s gyro sensor and accelerometer to accommodate interactive navigation. The app received over 300,000 in the first 30 days following its release, was a featured app on the front page of the iTunes store and was downloaded by users in over 100 different countries.
Our Customer’s Work
Mountain Dew VR Skate Experience
New York based creative agency Firstborn partnered with Mountain Dew to create the Dew VR Skate Experience, a virtual reality installation that debuted at various Mountain Dew Skate events across the country. The goal of this project was to create a 3D 360 video experience that would allow event attendees to see what it’s like to skate with the pros.
Technology: In order to capture 3D 360 video content destined for playback via the Oculus Rift, Firstborn’s team and renowned skate filmmaker Ty Evans employed the 360Heros 3DH3Pro12 and binaural audio equipment. The content was stitched, and then optimized using custom software developed by Firstborn’s team for stereoscopic presentation within the Oculus Rift DK2.
Result: The final installation was viewed by more than 800 Dew Tour attendees during the first two days of its launch, offering the chance to virtually skate along the ‘Vegas strip from a first-person perspective. Given the project’s innovative nature and high profile brand partner, it is no surprise that it was featured in Ad Age, Fast Company and Adweek.
Polar Sea 360
In November of 2014, Deep Inc. in association with Primitive Entertainment announced an ambitious multi-platform interactive documentary experience, the Polar Sea. The goal of this project was to tell the story of the Northwest Passage via a combination of traditional broadcast film-making, interactive 360º video and virtual reality elements. In order to accomplish this, Deep Inc. founder Thomas Wallner and his team utilized 360 video technology to add a new level of immersion beyond that offered by a typical documentary.
Technology: To capture the 360° elements of this project, Deep Inc. utilized a combination of the H3Pro6 and the H3Pro6N. These units were mounted on a variety of vehicles and vessels including a drone, a helicopter and large ships to capture panoramic views of the Arctic.
The Result: The final production offers viewers a “multi-platform 10-hour journey” that consisted of four main elements:
1. Polar Sea 360 – A web-based 360-degree documentary.
2. The Polar Sea 360 App available for both iOS and Android.
3.The Polar Sea – a ten-episode television series collectively structured to follow a journey through the Northwest Passage while telling the grand story of the Arctic’s transformation. The series premiered in Canada on TVO and on ARTE in Germany and France.
4. polarsea360.com – an extensive online magazine that expands on the series and features more than a hundred contributions from adventurers, scientist, artists and locals living and traveling along the Northwest Passage.
The Polar Sea 360 and the Polar Sea App exist alongside a ten-part documentary series. The Polar Sea mobile app features a VR mode that allows users to experience the short films via Cardboard VR viewers. Downloadable elements displayed with the Oculus Rift complete the list of viewing mediums for what may be the world’s most diverse documentary experience.