Experius VR Drives 360 Video Forward with Bentley Motors and Mercedes-Benz

Experius VR Bentley GearVR
Experius VR on the Bentley: Music to Your Ears set

We recently caught up with Experius VR, a virtual reality studio that’s been working with top brands to create 360 video content.

The collaboration between Andrew Hendricks, son of Discovery Channel founder John Hendricks, and Elliott Mizroch, a Washington, D.C.-based entrepreneur, first caught our attention with their Mercedes-Benz – Loki 360 Experience:

After they sent us this, we had to know more!

How did Experius VR get interested in filming in 360?

Elliott Mizroch: In 2014 I went to a DCVR meet up hosted by my friends Jason Ganz and Matthias McCoyThompson. Halfway through the event I saw my first demo of cinematic VR. It was a clip of Hardwell DJ’ing at Tomorrowland. I felt butterflies like I was standing on stage and everyone was looking at me. I took the headset off and was hooked right away. Two weeks later Andrew invited me to pre-run the Baja 1000 in Mexico, and along the 1000-mile journey from Ensenada to Cabo San Lucas the plan to get into virtual reality was hatched.

Projects so far

Elliott: Experius VR is a young company. Andrew and I have been investing in and learning about VR/ AR since 2014.  After that we spent some time learning the craft, shooting anything and everything we could in 360, then in 2015 we shot a Bentley [Motors] chase scene at Gateway Canyons Resort with our friends Emiliano Ruprah and Alex Lourie:

In 2016 we were asked to do the Loki 360 project for Mercedes. That got a lot of attention. We’re in discussions now with a professional sports team, a major hotel brand and another major car company to create some really special 360° video content. Keep an eye out for that.



For the Bentley shoot we used a 14-camera 360Heros stereoscopic rig [the 3DH3Pro14H] combined with 3D audio from Visisonics. For the Loki 360° shoot we used a similar monoscopic setup. Moving forward we’ve been experimenting with other types of cameras; AS7’s, RED’s etc. As you can see in the Bentley video we also did some shooting in an A-Star B3+ helicopter. That was fun. We’re stilling waiting for someone to build an FAA approved exterior mount for a 360 rig.

Follow ExperiusVR on Twitter,  Instagram and Facebook.

Big thanks to Elliott and Experius VR for sharing their story with us. Watch this space for more news and 360 video producer highlights!

Justin McLaughlin

Justin McLaughlin

Justin McLaughlin is the Marketing Director at 360Heros.

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